Research into new and better ways to treat breast cancer has received a significant boost thanks to Australian Leisure and Hospitality (ALH) Group's support of PA Research Foundation's breast cancer campaign Project Pink.
An amazing $394,299 was raised by ALH Group in 130 venues across Queensland through April and May, with Brisbane venue The Victory taking out the title of highest fundraising venue raising $17,517.
ALH Group has supported the breast cancer campaign for 12 years, with 2021 seeing the corporate partnership surpass $3 million.
This year's astounding effort is the second highest total raised by ALH and was driven by a range of fundraising initiatives throughout Queensland including 55 separate events, raffles, competitions and more.
Leading the charge this year were Project Pink Champions in each venue, ALH staff who stepped up to champion their workplace's efforts and rally their colleagues and their patrons to get behind the Project Pink cause.
"We have been absolutely blown away by ALH's fundraising efforts this year and we cannot thank them enough for their ongoing commitment to Project Pink and their passion for creating hope for every Australian affected by breast cancer through the funding of novel research," PA Research Foundation Chief Executive Officer Damian Topp said.
"Our long-term partnership with ALH has allowed us to dedicate funds towards research into combination therapies for breast cancer, as well as a project exploring mammographic density as a risk factor.
ALH's funding efforts over the years have also contributed to the establishment of the Metro South Breast Cancer Institute and the Familial Breast Cancer Clinic at the PA Hospital which helps women with a strong family history to better monitor and manage their risk.
We also recently awarded more than $100,000 to a new project exploring a biomarker that is unique to therapy resistant triple negative breast cancer. ALH's contribution to breast cancer research in Australia has been both momentous and highly valued and significant."
Mr Topp said the Foundation was just thankful to have the Project Pink cause back in ALH's venues again after Covid-19 put the brakes on the campaign in 2020.
"It meant the world to us just to have Project Pink and the awareness of breast cancer and the need for research back in venues across the Sunshine State.
For the ALH venues to work so hard and be so driven to raise such a staggering amount of money to help families impacted by breast cancer is a testament to their organisation, their staff and their loyal patrons."
Project Pink will be back in ALH's venues in April and May of 2022.