Stellarossa stores across Queensland turned pink in October as the café chain, its staff and customers, got behind PA Research Foundation's breast cancer campaign Project Pink.
It's the 7th year Stellarossa has raised funds for Project Pink, with 23 stores raising $8,038 for breast cancer research. Stellarossa's corporate headquarters generously chipped in $1750 of those funds through matched donations.
This year's fundraising brings the total raised for Project Pink to $71,000 since the partnership with the Foundation began in 2015.
Stellarossa Stockland Rockhampton was the highest fundraising store for the third consecutive year raising over $2000. Not far behind were Stellarossa Everton Park, Narangba, and Warner.. Stores raised money for the cause through events or in-store initiatives.
Stellarossa customers got the chance to win a year's worth of free coffee during the month, with 868 entries, the winner was a customer of Stellarossa Coolum. Altruistic customers were also given the opportunity to donate the cost of their next coffee to Project Pink on October 13.
PA Research Foundation Chief Executive Officer Damian Topp said with breast cancer still taking the lives of more than 3,100 people a year, the efforts of each Stellarossa store were not only greatly appreciated but hugely impactful.
"Each of the Stellarossa stores has played a major role in our ability to fund novel breast cancer research at the PA Hospital campus and we can't thank them enough," he said.
"Our partnership with Stellarossa has been integral in helping us fund projects including promising combination therapy research for HER2 positive breast cancer, and most recently a biomarker study into therapy resistant triple negative breast cancer.
"We can't commit these funds without Stellarossa and each and every one of their valued customers in communities across our state."
Passionate Project Pink fundraiser and Stellarossa Rockhampton owner Lee Rosel said with October also being breast cancer awareness month she looked forward to the campaign each year.
"Breast cancer affects so many of our valued customers either directly or indirectly and we are immensely proud to partner with the PA Research Foundation to raise funds for important research," she said.
"We know our customers across the region are just like us in wanting to make a difference and get behind the Project Pink campaign."
Stellarossa Dalby manager Nev Volker said supporting Project Pink was an extension of the store's community spirit.
"My team and I from Stellarossa Dalby have been supporting Project Pink for the last six years. In a community like Dalby everyone knows everyone, and people who have had breast cancer or are going through it now, need to feel supported and loved by all," he said.
"We are always here to chat or simply sit with you to enjoy a coffee together. We love our town of Dalby and love supporting where we can."