The PA Research Foundation's Project Pink Campaign is set to join forces with Australian Leisure and Hospitality Group (ALH) again in 2019, to raise crucial funds in support of lifesaving breast cancer research. The campaign enters its 10th year in partnership with Project Pink in May; with bigger, brighter (and pinker) plans for the special year.
Project Pink kicks off in ALH venues around Australia on Mother's Day (May 12), with a host of exciting events planned across the 124 venues including Pink Luncheons, Drag Queen Bingo, Boxing events and more!
ALH's invaluable support of Project Pink over the last 10 years has helped raise awareness for the cause within the community, serving as a beacon of hope and solidarity for breast cancer sufferers. Our longstanding Project Pink champions have also provided crucial funding to the brightest minds in research over the last 10 years, helping to reduce breast cancer statistics in Australia; including the devastating reality that 1 in 8 Australian women will be diagnosed with breast cancer before the age of 85.
The funds raised by ALH through the Project Pink campaign will directly support innovative research projects right here at the PA Hospital Campus, including the work of Doctor Fiona Simpson, who has been working tirelessly to improve outcomes for women diagnosed with Triple Negative breast cancer, one of the most aggressive and difficult forms to treat.
In 2019, a new research project led by Associate Professor Margot Lehmann has also received funding thanks to ALH Group's fundraising. The project is aiming to use novel technology to improve heart health outcomes in women undergoing radiation therapy for breast cancer.
In 2018, 123 ALH venues across Australia rallied, championing the worthy cause to raise $318,946.60 for their 9th consecutive year in partnership with Project Pink. This brings ALH's cumulative total to an incredible $2.5 million.
This year's jam-packed campaign calendar commences on Mother's Day, signaling the launch of the individual venues fundraising events.
Pink It Up Day on Friday June 28 sees Queensland get behind the campaign, turning PINK alongside ALH venues and staff in support of breast cancer patients and research. The Story Bridge will also be going pink in the first week of July, adorned with our Project Pink banner and pink light up display, helping to raise awareness and spread the Project Pink message.
Visit an ALH venue over the course of the campaign to show your support.