Bulimba Dig Deep for Breast Cancer Research

Friday 28 July 2017

Real Housewives of Bulimba Dig Deep for Breast Cancer Research

More than 100 of Bulimba's most glamourous packed out Oxford 152 for the 2nd Annual 'Real Housewives of Bulimba Charity Breakfast' in support of the PA Research Foundation's breast cancer campaign, Project Pink.

Fresh off celebrating 25 years of presenting 'Totally Wild', Network Ten's Ranger Stacey was there to encourage guests to dig deep and support the cause which helps fund vital breast cancer research at the PA Hospital Campus.

Guests were also entertained by the Really Real Housewife of Surfers Paradise Mercedes DeLuca-Jones, a drag queen show and enjoyed the facilities of a nail bar, make-up booth and hair booth.

Local Bulimba businesses supported the breakfast raffle and silent auction with generous prizes.

Oxford 152 was the final venue visited by the 'Project Pink Road Trip'. 123 Australian Leisure and Hospitality (ALH) Group Venues from as far north as Cairns, out west to Emerald and south as Ballina have been visited during the road trip – raising breast cancer awareness and funds along the way.

Each venue has peeled a layer of black covering from the 'Project Pink Mobile' to help reveal the colour pink – a symbolic action to take revenge on breast cancer and collectively reclaim the colour pink, piece by piece.

The final piece was removed by Oxford 152 Assistant Manager Troydon Karanfilovski, ALH Group Operations Manager, Sally Lee and PA Research Foundation funded researcher Dr Fiona Simpson.

Troydon was delighted to announced that the breakfast raised $6,800, taking the campaign fundraising total at the venue to $12,500 – double what they raised last year.

"The Real Housewives of Bulimba breakfast is a great way for us to wrap-up our Project Pink fundraising which we have been doing with our local community since Mother's Day.

"One in eight Australian women are diagnosed with breast cancer and it is touching the lives of mothers, wives, grandmas, sisters and daughters – the women we love."We look forward to championing the cause again next year to help make pink just a pretty colour again," said Troydon.

PA Research Funded researcher Dr Fiona Simpson and her team were present at the breakfast – her research project has directly benefited from the Project Pink campaign.

Dr Simpson and her team are looking at how to make current treatment resistant cancer cells, like the aggressive and hard to treat Triple Negative Breast Cancer, respond to targeted therapy by combining the therapy with an anti-nausea drug which has been in clinical use for over 30 years.

Dr Simpson's research has recently gone into clinical trials at the PA Hospital thanks to the support from funds raised through Project Pink.

"What ALH venues have done with their fundraising has allowed us to get into clinic and trial this research in the patients. "This has given these patients an alternative treatment opportunity when they had no therapeutic options left," says Dr Simpson.

The event wrapped up the ALH Group's fundraising for Project Pink for 2017. Now in its eighth year, ALH's fundraising efforts at local venues have raised more than $1.8 million for breast cancer research.